The cutting-edge technology and operations holding company
We create value on a global scale through digital transformation projects, advanced IT services, full-stack AdTech solutions and artificial intelligence innovation.
We are the holding company that builds enterprises, turning ideas into businesses
Strategy, development and growth of projects generating value
Other Commercial Ventures
Over time, MetUp Holding has built a diversified portfolio, with active involvement in the management or equity of companies across a wide range of business sectors.
Publishing
Owners of a publishing network and a stake in a company specialising in semantic technology and artificial intelligence designed to support publishers.
AI Development
We are dedicated to developing end-to-end artificial intelligence solutions for the medical and veterinary sectors, as well as comprehensive fundraising services.
Cyber Security
A partner of a top training institution for obtaining advanced international certifications in the field of applied cybersecurity.
Development of experimental Apps
We develop wellness apps, advertising solutions that can be integrated via SDK for video players, and advertising technology for CTV streaming shopping experiences.
Year of founding
The Founding of the Digital Marketing Agency
Acquisition of LSA technology and launch of Epeex
Launch of e-Volution DSP and SSP
Full-stack technology
About Us
Since 2013, thanks to expert team contribution, market knowledge and diversified product offerings, MetUp – Media Exchange & Technology for Unified Publishing, provides unrivalled, comprehensive service to all publishing and advertising partners, with an approach that guarantees not only better results for brands and publishers but also improved technological control in every aspect of programmatic advertising.
Shahram Bahadori, Founder & CEO
Trusted Partners of the World's Leading Companies
Programmatic Solutions
Third-Party Google Ad Manager Partner
Publishers
Integrate your inventory with a high-performance Supply Side Platform. Access direct deals with brands and take benefit of all advertising monetization solutions: Header Bidding, Prebid, JavaScript tag integrations, RTB cooperations and MCM programmatic (ADX).
Advertisers
Reach your audience with a certified Demand Side Platform that guarantees precision, accessibility and scalability on premium inventory and global markets with the best advertising formats: In-app, Native, Video, RichMedia & Display.
Products for Advertisers and Publishers
Raise your performance with our AdTech Solutions for programmatic media buying, ad network and monetization

SSP e-Volution.ai
FOR PUBLISHERS
To maximize revenue from your website, app, and connected TV. Place competitive bids and leverage AI algorithms across Web & Mobile Display, Native, Rich Media, VAST Video, and CTV formats.

MetUp DSP
FOR ADVERTISERS
The demand-side platform designed for those starting from scratch. An intuitive, transparent, and high-performance “Self-Serve & Managed” solution that leverages the compatibility of smart formats such as In-app, Native, Video, PitchMedia, and Display.
Get In Touch
Fill out the form to get in touch with one of our experts.
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F.A.Q.
One of our experts will be able to provide you with all the information you need to activate the services that best suit your goals.
What are the main advantages of programmatic advertising technology?
Efficiency, precision, and smart supply chain.
All programmatic advertising solutions aim to reduce time and costs compared to traditional ways, shortening the advertising distribution chain and reaching the target audience with more relevant ads.
Is programmatic advertising also well-suited for brand awareness campaigns?
Absolutely. Programmatic advertising allows you to reach qualified audiences with premium formats, such as video and native ads, ensuring visibility and strong impact.
What happens after I fill out the contact form?
An experienced member of our team will take care of your request and follow the entire process, from the initial assessment to onboarding.
